About

Founder, marketer, engineer.

I combine marketing strategy with software engineering to build brands, digital products and campaigns that deliver measurable growth across Sri Lanka, the UAE and Australia.

  • Founder · Craxe
  • BSc Computer Science · ECU
  • Katunayake, Sri Lanka
  • Sri Lanka · UAE · Australia

01

Profile

As the founder of Craxe, I lead a software company that designs and builds web platforms and digital growth solutions for businesses across Sri Lanka, the UAE and Australia, from strategy and engineering through to launch and performance.

My background in marketing, including roles at Micro-Star International (MSI) and Trident Corporation, means every product we ship is built with positioning, audience and measurable growth in mind.

Alongside my work, I am completing a Bachelor of Computer Science at Edith Cowan University, which grounds my decisions in data, systems thinking and modern software practice.

I also serve as a Director at Gunasinghe Group of Companies and manage operations at ORS Motors and Gunasinghe Motors, giving me first-hand exposure to how strategy, operations and customer experience come together in a growing business.

Outcome-drivenEvery initiative is tied to a measurable business objective.
AccountableClear ownership and direct communication from brief to delivery.
Commercially mindedHands-on business leadership informs every recommendation.
Savitha Fernando
Savitha Fernando
Founder, Craxe

02

Experience

Most recent first. Expand a role for details.

Nov 2024 – Present · 2 yrs 1 moSri Lanka

Founded and lead a software company delivering web platforms, custom digital products and growth solutions for businesses across Sri Lanka, the UAE and Australia. Responsible for strategy, product direction, client partnerships and delivery, spanning modern web development, brand positioning and performance marketing.

03

Education

  1. 2025 – 2028

    Edith Cowan University

    Bachelor of Computer Science

    In progress

  2. 2023 – 2024

    Edith Cowan College

    Foundation in Computing / Information Technology

    Completed

  3. 2012 – 2023

    St. Joseph's College, Negombo

    Primary & Secondary Education

    Completed

04

Expertise

Web Development & Hosting

End-to-end design, development and managed hosting of high-performance websites and web applications built on modern frameworks.

  • Next.js & React
  • Node.js back ends
  • Managed hosting
  • Technical SEO

05

Skills

Next.jsReactNode.jsTypeScriptJavaScriptExpressTailwind CSSHTML & CSSREST APIsGit & GitHubMongoDBSQLVercelLinuxNext.jsReactNode.jsTypeScriptJavaScriptExpressTailwind CSSHTML & CSSREST APIsGit & GitHubMongoDBSQLVercelLinux
Domains & DNSWeb hostingMeta Ads ManagerMeta Business SuiteGoogle AnalyticsSEOContent strategyEvent activationsAdobe PhotoshopAdobe IllustratorFigmaCanvaBrand identityDomains & DNSWeb hostingMeta Ads ManagerMeta Business SuiteGoogle AnalyticsSEOContent strategyEvent activationsAdobe PhotoshopAdobe IllustratorFigmaCanvaBrand identity

Development

  • Next.js
  • React
  • Node.js
  • TypeScript
  • JavaScript
  • Express
  • Tailwind CSS
  • HTML & CSS
  • REST APIs
  • Git & GitHub

Data & Infrastructure

  • MongoDB
  • SQL
  • Vercel
  • Linux
  • Domains & DNS
  • Web hosting

Marketing

  • Meta Ads Manager
  • Meta Business Suite
  • Google Analytics
  • SEO
  • Content strategy
  • Event activations

Design

  • Adobe Photoshop
  • Adobe Illustrator
  • Figma
  • Canva
  • Brand identity

Next step

Have a project in mind?

I respond to every enquiry personally, typically within 24–48 hours.

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